Hoodl was founded by Nick Oakes, whose journey into remote work took an unexpected and inspiring turn. After years in traditional office spaces, the pandemic forced a shift—and like many, Nick initially struggled to adapt. But everything changed when he found himself working from an unlikely spot: his local bar.

Surrounded by the background hum of conversation, the scent of coffee, and the vibrant energy of a social space, Nick tapped into a flow state that had long escaped him in corporate settings. Studies backed his discovery—research from Harvard Business Review and Peldon Rose confirmed that unconventional environments could boost creativity and productivity by over 50%.

Realising he was onto something, Nick shared the idea with his friend Holly, who immediately saw the potential. What started as casual coworking in bars and cafés quickly evolved into a much bigger vision.

Hoodl was born—a community built for freelancers, creatives, and independent minds who thrive in energetic, collaborative environments. It’s more than a place to work. It’s a space where people come together to turn fresh ideas into real-world innovations through cooperation, collaboration, and community.